SKM Kabasura Kudineer Chooranam 100 Gram

SKM Kabasura Kudineer Chooranam is a traditional Siddha medicine that is used for treating respiratory illnesses such as cold, cough, and fever.

Key Features:
1. Contains a blend of potent herbs known for their healing properties
2. Helps in relieving congestion and promoting respiratory health
3. Can be taken as a preventive measure during flu season

For whom:
This product is suitable for adults and children who are suffering from respiratory infections or looking to boost their immunity.

Pros:
1. Made from natural ingredients
2. Effective in providing relief from symptoms of cold and cough
3. Can be easily consumed by mixing with warm water or as directed by a healthcare professional

Cons:
1. May not be suitable for pregnant or lactating women without consulting a doctor
2. Some users may find the taste slightly bitter due to the presence of certain herbs

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients suitable for boosting immunity in Indian context.	Livemint, India Today
Brand Strength	20	10	Established brand with trust in Ayurvedic remedies.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for traditional Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic products in the market.	Business Line, Financial Express
Competition	10	6	Facing competition from other established Ayurvedic brands in the market.	The Economic Times, Hindustan Times
Use-case Advantage	5	5	Addresses the need for immunity-boosting products in current health climate.	The Times of India
Final Market Score	100	66/100 (3.30/5)	SKM Kabasura Kudineer Chooranam 100 Gram is well-positioned in the Indian Ayurvedic market with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—