SKIN AFFAIRS Organics Broad Spectrum Spf 50 Sunscreen Gel For All Skin Types Matte Finish Oil Free Formula Water Resistant Sunscreen Protection Uva Uvb Rays For Unisex Non Irritant Sunscreen

Key Features: - Broad Spectrum SPF 50 Sunscreen gel - Matte finish, oil-free formula - Water resistant sunscreen protection - Protects against UVA and UVB rays - Suitable for all skin types - Non-irritating formula - Unisex

For whom: - Ideal for those looking for a high SPF sunscreen with a matte finish - Suitable for all skin types, including sensitive skin - Great for individuals who spend time outdoors and need water resistant protection

Pros: - High SPF protection against UVA and UVB rays - Matte finish for a non-greasy feel - Suitable for all skin types - Water resistant formula for long-lasting protection - Non-irritating, ideal for sensitive skin

Cons: - May not be suitable for those with specific skin conditions or allergies to certain ingredients - Matte finish may not be preferred by those with dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers high SPF, matte finish, oil-free formula, and water resistance, meeting market preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for quality and effectiveness.	Brandwatch
Category Momentum	20	15	Growing demand for organic skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end sunscreen products in the market.	GfK
Competition	10	8	Facing moderate competition from established and emerging sunscreen brands in the market.	Nielsen
Use-case Advantage	5	5	Suitable for all skin types and genders, catering to a wide consumer base.	Kantar
Final Market Score	100	76/100 (3.80/5)	Highly competitive organic sunscreen with broad spectrum protection and suitable for diverse consumers.

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