Selpak Imported Paper Towel Kitchen Roll 3 Ply 3 Rolls Pack of 2

This Selpak Imported Paper Towel Kitchen Roll is a high-quality product that is perfect for use in the kitchen. It is highly absorbent and durable, making it ideal for cleaning up spills and messes.

Key Features: - 3 ply thickness for added strength - Each roll contains 100 sheets - Imported for superior quality - Easy tear-off design for convenience

For whom: This product is suitable for anyone who wants a reliable and efficient paper towel for their kitchen. Whether you are a busy parent, a professional chef, or just someone who loves to cook, this paper towel will be a great addition to your kitchen.

Pros: - Absorbent and durable - Easy to tear off sheets - Imported for superior quality - Great value for money

Cons: - Limited number of rolls in each pack - Some users may prefer a different ply thickness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	3-ply paper towel with imported quality meets the premium segment demand in India.	Euromonitor
Brand Strength	20	18	Selpak is a well-known and trusted brand in the paper products category in India.	Brandwatch
Category Momentum	20	15	Strong growth in demand for kitchen paper products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other imported paper towel brands in India.	Retail360
Competition	10	8	Facing competition from local and international brands offering similar kitchen paper products in India.	Nielsen
Use-case Advantage	5	5	Suitable for various kitchen cleaning tasks, enhancing convenience for Indian households.	GFK
Final Market Score	100	76/100 (3.80/5)	Selpak Imported Paper Towel Kitchen Roll 3 Ply 3 Rolls Pack of 2 is positioned well in the premium segment of the Indian market.

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