SBL s Alfalfa Tonic Paediatric 490 G

SBL's Alfalfa Tonic Paediatric 490 G is a natural and safe tonic specifically formulated for children. It contains essential nutrients and natural ingredients that help in promoting overall health and well-being in children.

Key Features: - Made from natural ingredients - Promotes overall health and growth in children - Safe and effective tonic for children

For whom: This tonic is specifically formulated for children and is suitable for kids of all ages. It is beneficial for children who may have poor appetite, weak digestion, or low energy levels.

Pros: - Contains essential nutrients and vitamins - Helps in improving appetite and digestion - Safe and natural tonic for children

Cons: - Some children may not like the taste of the tonic - Results may vary from child to child

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Tailored formulation catering to the nutritional needs of children.	Livemint, India Today
Brand Strength	20	10	Established brand with a loyal customer base in the pediatric segment.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for traditional Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Financial Express, CNBC TV18
Competition	10	10	Facing moderate competition from other established brands in the segment.	Times of India, Business Line
Use-case Advantage	5	5	Addresses common health issues faced by children in India.	NDTV
Final Market Score	100	66/100 (3.30/5)	Well-positioned Ayurvedic pediatric tonic with strong brand and competitive pricing.

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