Santoor Sandal and Turmeric Soap 100g

Santoor Sandal and Turmeric Soap is a popular skincare product that combines the goodness of sandalwood and turmeric to provide nourishment and protection to the skin. Its unique formula helps in preventing skin infections and maintaining healthy skin.

Key Features: 1. Enriched with the goodness of sandalwood and turmeric 2. Helps in preventing skin infections 3. Nourishes and protects the skin 4. Leaves the skin feeling refreshed and rejuvenated

For whom: This soap is suitable for all skin types and is especially beneficial for those who have sensitive or acne-prone skin. It can be used by both men and women of all ages.

Pros: 1. Natural ingredients provide gentle care to the skin 2. Helps in maintaining skin health and preventing acne 3. Refreshing fragrance leaves the skin feeling clean and fresh 4. Affordable and easily available in the market

Cons: 1. Some users may find the fragrance too strong 2. May not be suitable for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sandal and turmeric are popular ingredients in Indian skincare products.	Euromonitor
Brand Strength	20	15	Santoor is a well-established brand with a loyal customer base.	Brand Equity
Category Momentum	20	10	Strong demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from other natural soap brands in the market.	MarketWatch
Use-case Advantage	5	5	Offers natural ingredients for skin nourishment and glow.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Santoor Sandal and Turmeric Soap 100g holds a strong position in the growing natural skincare segment in India.

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