Rustic Art Rosemary Peppermint Body Wash Sulphate Paraben free Castile Soap Cooling Reduces Body Acne Gentle Exfoliation For Women Men 300 ml Liquid

About Product: Rustic Art Rosemary Peppermint Body Wash is a natural and organic body wash that is free from sulphates and parabens. It is made with Castile soap and infused with rosemary and peppermint essential oils.

Key Features: This body wash has a cooling effect on the skin and helps reduce body acne. It also provides gentle exfoliation, leaving the skin feeling refreshed and rejuvenated.

For whom: This body wash is suitable for both women and men who are looking for a natural and gentle cleanser for their skin. It is ideal for those with sensitive skin or skin conditions like acne.

Pros: - Free from harmful chemicals like sulphates and parabens - Cooling effect on the skin - Helps reduce body acne - Provides gentle exfoliation - Suitable for all skin types

Cons: - Some users may find the scent of rosemary and peppermint overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate and paraben-free formula with cooling and exfoliating properties align well with current consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand with a focus on organic and chemical-free products.	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other natural body wash brands offering similar benefits.	GfK
Use-case Advantage	5	5	Addresses the needs of both men and women seeking a gentle yet effective body wash.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural body wash with broad appeal in the Indian market.

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