Rustic Art Neem Tulsi Shampoo Bar with Charcoal Deep Cleansing Oily Dandruff Prone Hair Sulphate Paraben Free Natural Organic For Women Men 75 Gm

Rustic Art Neem Tulsi Shampoo Bar is a natural and organic shampoo bar that is specially formulated for deep cleansing oily and dandruff-prone hair. Made with the goodness of neem, tulsi, and charcoal, this shampoo bar is free from sulphates and parabens, making it a safe and eco-friendly choice for your hair care routine.

Key Features:
- Deep cleanses oily and dandruff-prone hair
- Contains neem, tulsi, and charcoal
- Sulphate and paraben-free
- Suitable for both men and women

For whom:
This shampoo bar is suitable for individuals with oily and dandruff-prone hair who are looking for a natural and effective solution for their hair care needs.

Pros:
- Natural and organic ingredients
- Deep cleansing formula
- Eco-friendly packaging

Cons:
- May not lather as much as traditional shampoos
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation targeting oily and dandruff-prone hair with natural ingredients.	Vogue, Elle
Brand Strength	20	10	Established brand reputation in the organic personal care segment.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural and organic hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar organic shampoo bars in the market.	India Today, The Economic Times
Competition	10	6	Facing competition from other established organic shampoo bar brands in the market.	Cosmopolitan, Verve
Use-case Advantage	5	5	Convenient and eco-friendly alternative to traditional liquid shampoos.	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned organic shampoo bar catering to the growing demand for natural hair care products in India.

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