RUSHABH GAHARWAR Arthom ayurvedic churna pack of 2 30 sachets each total 60 sachets

The Arthom Ayurvedic Churna is a potent blend of traditional Ayurvedic herbs that have been used for centuries to support joint health and ease discomfort. Each sachet is packed with ingredients like Guggulu, Shallaki, and Ashwagandha that work synergistically to reduce inflammation and improve mobility.
Key Features: - Natural Ayurvedic formula - Supports joint health - Reduces inflammation - Improves mobility
For whom: This product is ideal for individuals who suffer from joint pain, inflammation, or stiffness. It is also suitable for those looking to maintain overall joint health and prevent future issues.
Pros: - Potent blend of Ayurvedic herbs - Easy-to-use sachet packaging - Supports overall joint health
Cons: - May take time to see noticeable results - Not suitable for those with certain allergies to herbal ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Unique formulation with 30 sachets each for convenient consumption.	Hindu Business Line, Financial Express
Brand Strength	20	10	Established brand with loyal customer base.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	10	Facing competition from established and new ayurvedic brands.	The Hindu, Times of India
Use-case Advantage	5	5	Addresses immunity and overall health needs effectively.	India Today
Final Market Score	100	66/100 (3.30/5)	Strong product with good market fit and competitive pricing in the ayurvedic churna segment.

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