Roods Fresh Ashwagandha Asgandh Withania Somnifera Natural Kerala Aswagandha Root 100 gram

Roods Fresh Ashwagandha is a natural supplement made from Withania Somnifera, also known as Ashwagandha or Indian Ginseng. This product contains 100 grams of pure Kerala Aswagandha root, known for its various health benefits.

Key Features: - Made from natural Kerala Aswagandha root - Rich in antioxidants and adaptogens - Helps in reducing stress and anxiety - Supports healthy immune function - Promotes overall well-being

For whom: This product is ideal for individuals looking to enhance their overall health and well-being. It can benefit those dealing with stress, anxiety, and immune system issues. Ashwagandha is also known to support energy levels and promote better sleep quality.

Pros: - Made from pure Kerala Aswagandha root - Contains no artificial additives or preservatives - Offers a convenient way to incorporate Ashwagandha into your daily routine - Helps in reducing stress and promoting relaxation

Cons: - May not be suitable for pregnant or nursing women - Some individuals may experience mild digestive issues with initial use Overall, Roods Fresh Ashwagandha is a natural and effective supplement for those looking to improve their overall health and well-being.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains high-quality Ashwagandha root from Kerala.	Livemint, NDTV
Brand Strength	20	10	Established brand with positive consumer perception.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	CNBC, India Today
Competition	10	6	Facing competition from other established Ayurvedic brands.	Business Line, Outlook
Use-case Advantage	5	5	Offers natural health benefits for overall well-being.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Roods Fresh Ashwagandha has a strong market position in the Ayurvedic Chyawanprash segment.

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