Rinsl Expert Series Floor Marble Cleaner Liquid Luxury Lavender 1 Litre Easy Use Pack

The Rinsl Expert Series Floor Marble Cleaner Liquid in Luxury Lavender scent is a premium quality cleaning solution for marble surfaces.

Key Features: - Formulated specifically for marble floors - Luxury Lavender scent leaves a refreshing aroma - Easy to use liquid formula - Comes in a convenient 1 litre pack for long-lasting use

For whom: This product is perfect for homeowners or businesses with marble floors who are looking for a high-quality cleaner that will leave their floors looking and smelling great.

Pros: - Specifically designed for marble surfaces - Leaves behind a pleasant Lavender scent - Easy to use liquid formula makes cleaning a breeze - Long-lasting 1 litre pack ensures you'll have plenty of cleaner on hand

Cons: - May not be suitable for non-marble surfaces.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique luxury lavender fragrance and easy-to-use packaging, aligning with consumer preferences.	Hindu Business Line, Financial Express
Brand Strength	20	10	Established brand with a loyal customer base in the cleaning segment.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for premium floor cleaners in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar premium floor cleaners in the market.	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition from established and new entrants in the premium floor cleaner segment.	The Tribune, Moneycontrol
Use-case Advantage	5	5	Effective cleaning solution for marble floors, catering to specific consumer needs.	India Today, NDTV
Final Market Score	100	66/100 (3.30/5)	Strong product positioned well in growing premium floor cleaner segment.

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