Revlon Outrageous Color Protection Conditioner 400ml

Revlon Outrageous Color Protection Conditioner is specially designed to protect colored hair and help maintain its vibrant hue.

Key Features: - Formulated with antioxidants to prevent color fading - Moisturizes and nourishes hair for a healthy shine - Helps to detangle and smooth hair for easy styling

For whom: This conditioner is ideal for individuals with colored hair who want to maintain their hair's vibrancy and protect it from fading.

Pros: - Protects color from fading - Adds moisture and shine to hair - Helps to detangle hair for easier styling

Cons: - Some users may find the scent to be too strong - May not provide enough moisture for very dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The color protection feature meets the needs of Indian consumers.	Beauty Magazine
Brand Strength	20	15	Revlon is a well-known brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing moderate competition from other color protection conditioners.	Cosmetics Weekly
Use-case Advantage	5	5	Addresses specific hair care needs of Indian consumers.	Vogue
Final Market Score	100	66/100 (3.30/5)	Revlon Outrageous Color Protection Conditioner 400ml is well-positioned in the Indian market with a competitive offering.

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