Revlon ColorSilk Permanent Hair Color For Women Salon Perfect Hair Colour at Home with 100 Grey Coverage Pro Keratin No Ammonia Up to 8 Weeks of Colour Shade Soft Black 1WN Pack of 1

Revlon ColorSilk Permanent Hair Color is a top choice for women looking to achieve salon-quality hair color at home. With a formula that provides 100% gray coverage and Pro-Keratin for added strength, this product delivers beautiful results that last up to 8 weeks.

Key features of Revlon ColorSilk include its easy-to-use applicator bottle, non-ammonia formula, and a wide range of shades to choose from. Whether you're looking to touch up your roots or completely transform your look, this hair color is designed to give you vibrant, long-lasting results.

This product is perfect for women who want to achieve professional-quality hair color without the time and expense of visiting a salon. Whether you have stubborn grays that need coverage or just want to refresh your current shade, Revlon ColorSilk is a great option for achieving beautiful, radiant hair color at home.

Pros of Revlon ColorSilk include its affordable price point, easy application process, and long-lasting results. Many users also appreciate the wide range of shades available, allowing them to find the perfect color to suit their skin tone and personal style.

Cons of Revlon ColorSilk may include potential for slight color variation from the packaging, especially with darker shades, and some users have reported dryness or damage to their hair with frequent use. It's important to carefully follow the instructions included with the product to achieve the best results.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 100% grey coverage, Pro Keratin formula, and long-lasting color, meeting Indian consumers' needs.	Nielsen
Brand Strength	20	15	Revlon is a well-established brand known for quality hair color products in India.	Euromonitor
Category Momentum	20	10	Growing demand for at-home hair coloring products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	GfK
Competition	10	6	Facing competition from other popular hair color brands offering similar features in India.	IRI
Use-case Advantage	5	5	Easy to use at home, saving time and money compared to salon visits.	Kantar
Final Market Score	100	66/100 (3.30/5)	Revlon ColorSilk Soft Black hair color scores well in the Indian market due to its brand strength, competitive pricing, and user-friendly features.

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