REORIC Mulethi Stick For Eating 100g Liquorice Roots Yastimadhu Licorica Sticks Licorice Roots Jeshthamadha Use for immunity Booster

Key Features: - Made from high-quality Mulethi roots - Helps in boosting immunity - Can be used for various health benefits - Convenient and easy to consume

For whom: - Individuals looking to boost their immunity naturally - People with digestive issues - Those who prefer natural remedies for health benefits

Pros: - Natural and organic product - Easy to carry and consume on-the-go - Can be used for various health issues - Helps in improving overall well-being

Cons: - Taste might not be appealing to everyone - Not suitable for individuals with certain medical conditions - Should be consumed in moderation to avoid any potential side effects.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Mulethi stick format aligns with traditional Ayurvedic consumption practices.	Livemint, India Today
Brand Strength	20	10	Established brand with good reputation in Ayurvedic products.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for immunity-boosting products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Line, Financial Express
Competition	10	6	Facing competition from established brands offering similar immunity-boosting products.	CNBC TV18, Zee Business
Use-case Advantage	5	5	Easy to consume and offers immunity-boosting benefits.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing immunity-boosting segment with strong brand and competitive pricing.

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