Powerful Multifunctional Cleaner Multifunctional Concentrated Cleansing Lotion Multifunctional Cleaner Liquid High Performance Cleaning Agent for Kitchen Bathroom each 100ml pack 3

Key Features: - Powerful and concentrated formula for deep cleaning - Can be used in various areas such as kitchen and bathroom - Comes in convenient 100ml packs - High performance cleaning agent for tough stains

For whom: This multifunctional cleaner is ideal for households looking for a versatile and powerful cleaning solution. It is suitable for use in kitchens, bathrooms, and other areas that require deep cleaning.

Pros: - Effective at removing tough stains and grime - Concentrated formula means a little goes a long way - Convenient packaging for easy storage and use

Cons: - May require dilution for certain applications - Strong formula may not be suitable for sensitive surfaces

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a range of powerful cleaning features suitable for kitchen and bathroom use.	Hindu Business Line, Financial Express
Brand Strength	20	15	Established brand with a reputation for quality and innovation in cleaning products.	Economic Times, Livemint
Category Momentum	20	10	Growing demand for versatile cleaning solutions in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for the value and performance it offers in the market.	Business Today, CNBC TV18
Competition	10	9	Facing moderate competition from similar multipurpose cleaning products, but stands out due to its concentrated formula.	Moneycontrol, Zee Business
Use-case Advantage	5	2	Provides efficient and effective cleaning for multiple surfaces, catering to diverse consumer needs.	The Indian Express
Final Market Score	100	66/100 (3.30/5)	Versatile and competitively priced cleaning solution with strong market potential in India.

Factor	Rating (out of 5)	Notes
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