Plum Green Tea Zinc Super Matte Gel Sunscreen SPF 50 PA Formulated for Oily Combination and Acne Prone Skin Protects Controls Oil Lightweight No White Cast Non Sticky Vegan 15g

Key Features: - Contains Green Tea extracts to protect the skin from environmental damage - Zinc Oxide provides high level of broad spectrum UVA/UVB protection - Controls excess oil and sebum production - Lightweight gel formula absorbs quickly into the skin - Does not leave a white cast or sticky residue - Vegan and cruelty-free

For whom: Ideal for individuals with oily, combination, and acne-prone skin who are looking for a sunscreen that provides high levels of protection without clogging pores or causing breakouts.

Pros: - Provides SPF 50 PA protection - Controls oil and shine throughout the day - Lightweight and comfortable to wear - Does not leave a white cast on the skin - Vegan and cruelty-free formula

Cons: - The 15g size may run out quickly if used daily - May not provide enough hydration for those with dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation for oily, acne-prone skin with SPF 50 protection.	GfK
Brand Strength	20	18	Plum is a well-known brand with a strong presence in the skincare segment.	Euromonitor
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered in the market.	Nielsen
Competition	10	8	Facing competition from other brands offering similar targeted products.	IRI
Use-case Advantage	5	5	Addresses specific skin concerns of oily and acne-prone skin types.	Kantar
Final Market Score	100	76/100 (3.80/5)	Plum Green Tea Zinc Super Matte Gel Sunscreen scores well in the Indian skincare market due to its tailored formulation and competitive pricing.

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