Plum 2 Encapsulated Salicylic Acid Face Serum Fights Active Acne Controls Oil Soothes Inflammation Lightweight Quick Absorbing Serum for Face for All Skin Types for Women Men 30ml

Plum 2 Encapsulated Salicylic Acid Face Serum is a targeted treatment for active acne that helps control oil production and soothe inflammation. This lightweight and quick-absorbing serum is suitable for all skin types.

Key features of Plum 2 Encapsulated Salicylic Acid Face Serum include its encapsulated salicylic acid formula, which ensures targeted delivery to breakouts without irritating the surrounding skin. The serum also contains soothing ingredients to reduce redness and inflammation.

This serum is suitable for both women and men who struggle with acne-prone skin or occasional breakouts. It is gentle enough for sensitive skin but effective in treating acne and controlling oil production.

Pros of Plum 2 Encapsulated Salicylic Acid Face Serum include its lightweight texture that absorbs quickly into the skin, making it ideal for use in both morning and evening skincare routines. The targeted formulation helps to minimize breakouts without drying out or irritating the skin.

Cons of Plum 2 Encapsulated Salicylic Acid Face Serum may include the need for consistent use to see noticeable results, as well as the potential for some individuals to experience dryness or peeling if overused. It is always recommended to patch test new skincare products before incorporating them into your routine.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid for acne control is a popular feature.	Euromonitor
Brand Strength	20	15	Established brand with positive reputation in skincare.	Brandwatch
Category Momentum	20	10	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar serums in market.	GfK
Competition	10	6	Facing competition from other established acne control serums.	Nielsen
Use-case Advantage	5	5	Addresses multiple skin concerns in one product.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned acne control serum with multi-benefit features.

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