PLETHEON Posture Corrector Belt for Men Women Adjustable Back Brace for Spine Alignment Shoulder Upper Back Pain Relief Comfortable Unisex Clavicle Support Brace Black

Key Features: - Adjustable design for a customized fit - Helps improve posture and spine alignment - Provides relief from shoulder and upper back pain - Comfortable and breathable material - Unisex design suitable for both men and women

For whom: The PLETHEON Posture Corrector Belt is designed for anyone looking to improve their posture, relieve shoulder and upper back pain, and align their spine. It is suitable for both men and women and can be adjusted to fit various body sizes.

Pros: - Helps correct posture and spine alignment - Provides relief from shoulder and upper back pain - Adjustable for a customized fit - Comfortable and breathable material

Cons: - May take some time to get used to wearing - May not be suitable for individuals with certain medical conditions, so consult a healthcare professional before use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Adjustable design suitable for both men and women with back pain issues.	Healthline
Brand Strength	20	18	Established brand with positive customer reviews and reputation.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for posture correction products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar posture correctors in the market.	RetailToday
Competition	10	0	Highly competitive market with many similar posture corrector products available.	BusinessToday
Use-case Advantage	5	3	Effective in providing relief for shoulder and upper back pain.	WebMD
Final Market Score	100	66/100 (3.30/5)	Well-positioned posture corrector with strong brand and feature fit.

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