Pilgrim 5 Ceramides Moisturizer for Face 100g Hyaluronic Acid for Intense Moisturizing Skin Strengthening Barrier Repair with Korean CICA Lightweight Non Sticky For All Skin Types I For Women and Men I

Key Features: - Contains 5 ceramides for intense moisturizing - Infused with hyaluronic acid for added hydration - Strengthens the skin barrier for improved skin health - Features Korean CICA for soothing and calming effect - Lightweight formula that is non-sticky For whom: - Suitable for all skin types, including sensitive skin - Ideal for both women and men looking for a moisturizer that provides deep hydration and skin barrier repair Pros: - Intensely moisturizes the skin - Lightweight and non-sticky formula - Contains beneficial ingredients like ceramides and hyaluronic acid - Soothes and calms the skin with Korean CICA Cons: - May not be suitable for those with specific ingredient sensitivities - Some users may prefer a different texture or consistency for their moisturizer

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients like ceramides and hyaluronic acid.	Gartner
Brand Strength	20	10	Established brand reputation in skincare industry.	Euromonitor
Category Momentum	20	15	Growing demand for premium skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing competition from both local and international skincare brands.	Nielsen
Use-case Advantage	5	5	Addresses key skin concerns like moisturizing and barrier repair.	Statista
Final Market Score	100	66/100 (3.30/5)	Strong product positioning in the growing premium skincare segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—