Phab Assorted Protein Milkshakes with 18g Protein No Added Sugar Gluten Free Gut Friendly Trans Fat Free Rich Source of Fibre Pre biotics Healthy Delicious Protein Shake 200ml Pack of 6

Phab Assorted Protein Milkshakes are the perfect on-the-go option for anyone looking to increase their protein intake without added sugar or trans fats.
Key Features: - 18g of protein per serving - No added sugar - Gluten free - Gut friendly - Trans fat free - Rich source of fibre - Pre biotics - Healthy and delicious
For Whom: These protein milkshakes are ideal for athletes, gym-goers, busy professionals, or anyone looking to maintain a healthy lifestyle.
Pros: - High protein content - No added sugar - Gluten free - Gut friendly - Trans fat free - Rich source of fibre - Pre biotics
Cons: - May not be suitable for individuals with specific dietary restrictions or allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product aligns well with current consumer trends towards healthier, functional beverages.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for convenient protein-rich beverages in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar protein shakes in the market.	Retail360
Competition	10	6	Facing moderate competition from other established protein shake brands in the market.	MarketWatch
Use-case Advantage	5	5	Offers a convenient and nutritious option for consumers seeking protein-rich on-the-go beverages.	Grocery Times
Final Market Score	100	66/100 (3.30/5)	Phab Assorted Protein Milkshakes are well-positioned in the Indian market due to their alignment with current consumer preferences for healthy and convenient protein beverages.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—