Phab Assorted Protein Bar with 21g Protein 8g High Fibre 0 Added Sugar 100 Vegetarian Diabetic Friendly Healthy Tasty Protein bars Trans Fat Free No Preservatives Protein bars Pack of 12 x 65g

Key Features: - Contains 21g of protein and 8g of high fibre - No added sugar, making it suitable for diabetics - Vegetarian-friendly and diabetic-friendly - Healthy and tasty protein bars - Trans fat-free with no preservatives - Comes in a pack of 12 x 65g bars

For whom: - Individuals looking to increase their protein and fibre intake - Health-conscious individuals following a vegetarian or diabetic-friendly diet - Those looking for a convenient and tasty snack option

Pros: - High protein content helps with muscle recovery and growth - High fibre content promotes satiety and aids in digestion - No added sugar makes it a healthier snack option - Suitable for vegetarians and those with diabetes - Comes in a convenient pack of 12 bars

Cons: - Some individuals may not enjoy the taste or texture of protein bars - Can be more expensive than other snack options on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligns with current trend towards diabetic-friendly, high-protein products.	IRI
Brand Strength	20	10	Established brand reputation in health and wellness sector.	Euromonitor
Category Momentum	20	15	Growing demand for high-protein, low-sugar snacks in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar protein bar offerings in India.	Nielsen
Competition	10	6	Facing competition from both established and emerging protein bar brands in India.	Kantar
Use-case Advantage	5	5	Convenient and nutritious snack option for health-conscious consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong market potential for Phab Assorted Protein Bar in the Indian health snack segment.

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