Patanjali Sarvakalp Kwath 4 x 100 gm Powder for Liver Support Pack of 4

- This product is a herbal powdered supplement made by Patanjali Ayurved Limited, aimed at supporting liver health and function.

- Key features of this product include its blend of natural herbs like Bhui Amla, Makoy, Giloy, Punarnava, Kalmegh, and others known for their liver-protective properties.

- This product is suitable for individuals looking to improve their liver health, detoxify their system, or support their liver while dealing with liver disorders or diseases.

- Pros: Contains natural ingredients, supports liver health, easy to use powdered form.

- Cons: May not be suitable for pregnant or lactating women, some users may not like the taste or texture of the powdered form.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Contains key ingredients beneficial for liver health as per Ayurvedic principles	Hindu Business Line, India Today
Brand Strength	20	15	Strong brand recognition and trust among Indian consumers	Economic Times, Livemint
Category Momentum	20	10	Growing demand for Ayurvedic liver support products in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic liver support products in the market	Business Today, Financial Express
Competition	10	10	Facing competition from established Ayurvedic brands and new entrants in liver support segment	The Hindu, CNBC TV18
Use-case Advantage	5	3	Offers holistic liver support with traditional Ayurvedic formulation	Outlook India
Final Market Score	100	66/100 (3.30/5)	Patanjali Sarvakalp Kwath 4 x 100 gm Powder for Liver Support Pack of 4 is well-positioned in the competitive Ayurvedic liver support segment.

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