Patanjali Divya Mulethi Churna 100 g Pack of 2

Patanjali Divya Mulethi Churna is a herbal powder made from Licorice roots, known for its various health benefits. It is a natural remedy that can help soothe throat irritation, cough, and digestive issues.

Key Features:
1. Made from pure Licorice roots
2. Helps in soothing throat irritation
3. Aids in digestion
4. Pack of 2 (100 g each)

For whom:
This product is suitable for individuals looking for a natural way to alleviate throat irritation, cough, and digestive discomfort. It can be used by adults and children alike.

Pros:
1. Natural and herbal remedy
2. Can be beneficial for various health issues
3. Easy to use and carry

Cons:
1. Some individuals may be allergic to Licorice
2. May not be suitable for pregnant women or those with certain medical conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Mulethi Churna's alignment with consumer preference for natural remedies.	Hindu Business Line, Financial Express
Brand Strength	20	10	Patanjali's strong brand reputation in the Ayurvedic segment.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for traditional Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from established and emerging Ayurvedic brands.	India Today, The Economic Times
Use-case Advantage	5	5	Addresses common digestive issues prevalent in Indian households.	The Indian Express
Final Market Score	100	66/100 (3.30/5)	Patanjali Divya Mulethi Churna offers a competitive Ayurvedic solution in the Indian market.

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