Patanjali Divya Godhan Ark 450ml liquid Pack of 4

About Product: Patanjali Divya Godhan Ark is a liquid supplement made from cow urine. It is believed to have various health benefits and is used in Ayurvedic medicine for its detoxifying properties.

Key Features: - 100% natural and organic - Helps in detoxifying the body - Rich in antioxidants - Pack of 4 bottles, each containing 450ml

For whom: This product is suitable for anyone looking to detoxify their body and improve their overall health using natural ingredients. It is especially popular among those who follow Ayurvedic practices.

Pros: - Natural and organic ingredients - Helps in detoxification and cleansing the body - Can be used as a dietary supplement - Comes in a convenient pack of 4 bottles

Cons: - Strong smell may be off-putting to some - Not suitable for those who are allergic to cow urine - Some may find the taste to be unpleasant

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers traditional Ayurvedic ingredients in a convenient liquid form.	Hindu Business Line, Financial Express
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic products in the market.	Business Today, CNBC TV18
Competition	10	10	Facing competition from established Ayurvedic brands in the market.	The Economic Times, Financial Express
Use-case Advantage	5	3	Versatile usage as a health supplement for all age groups.	The Tribune, India Today
Final Market Score	100	76/100 (3.80/5)	Patanjali Divya Godhan Ark 450ml liquid Pack of 4 offers a strong Ayurvedic proposition in a competitive market.

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