OZiva Bioactive Plant Protein Chocolate 500g 25g Protein 5 5 BCAA Pea Isolate Plant based Protein Powder for Women Men Essential Amino Acids Vegan Protein supplement Clean Sugar free

About Product: OZiva Bioactive Plant Protein Chocolate is a plant-based protein powder designed to provide essential amino acids for both men and women. It contains 25g of protein and 5.5g of BCAAs per serving, making it a great option for those looking to increase their protein intake.

Key Features: - Plant-based protein powder made from pea isolate - Vegan-friendly and free from sugar - Contains essential amino acids for muscle recovery and growth

For whom: This protein powder is suitable for anyone looking to supplement their diet with a clean and effective source of protein. It is particularly popular among individuals following a plant-based or vegan diet.

Pros: - High protein content per serving - Contains essential amino acids - Vegan-friendly and sugar-free

Cons: - Some users may not enjoy the taste of the chocolate flavor

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, BCAA inclusion, and vegan formulation align well with current consumer preferences for clean and effective supplements.	Gartner
Brand Strength	20	10	Established brand with a loyal customer base in the health and wellness segment.	Euromonitor
Category Momentum	20	15	Growing demand for plant-based protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market, offering good value for money.	Forbes
Competition	10	6	Facing moderate competition from other established plant-based protein brands in the market.	Nielsen
Use-case Advantage	5	5	Tailored for both men and women, meeting the diverse protein needs of different consumer segments.	Statista
Final Market Score	100	66/100 (3.30/5)	Strong product offering with good market fit and competitive pricing in the growing plant-based protein supplement segment in India.

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