Organic 100 Pure Multani Mitti Powder Fuller s Earth 400gm

- This Multani Mitti Powder is 100% pure and organic, sourced directly from the earth. It is known for its deep cleansing and exfoliating properties, making it a popular skincare ingredient.

- Key features of this product include its fine texture, which allows for easy mixing with water or other liquid ingredients. It can be used as a face mask, body scrub, or even as a hair treatment.

- This product is suitable for all skin types, including sensitive skin. It is particularly beneficial for those with oily or acne-prone skin, as it helps to absorb excess oil and unclog pores.

- Pros of this Multani Mitti Powder include its natural and chemical-free composition, as well as its versatility in skincare routines. It can be used on its own or combined with other ingredients for customized treatments.

- Cons of this product may include its potential drying effect on certain skin types, so it is recommended to follow up with a moisturizer after use. It may also have a slightly earthy smell, which some users may find unpleasant.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of benefits for skin care and beauty routines.	Vogue India
Brand Strength	20	10	Established brand with positive reputation in the market.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar organic skincare products.	Retail360
Competition	10	6	Facing moderate competition from other organic skincare brands.	Beauty Insider
Use-case Advantage	5	5	Versatile product suitable for various skin types and concerns.	Femina
Final Market Score	100	66/100 (3.30/5)	Organic Multani Mitti Powder holds a strong position in the growing Indian natural skincare market.

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