Old Spice ASL Atomised After Shave Lotion Musk Cool Aromatic and Fresh 150ml

Old Spice ASL Atomised After Shave Lotion is a refreshing and aromatic post-shave product designed to soothe and invigorate the skin after shaving.

Key Features: - Contains musk for a cool and masculine scent - Atomised formula for easy application - Contains ingredients to help reduce irritation and redness - Leaves skin feeling refreshed and hydrated

This product is ideal for men who enjoy a classic and masculine scent after shaving. It is perfect for those who want to give their skin a revitalizing boost post-shave.

Pros: - Long-lasting fragrance - Soothes irritation - Easy application with atomised formula Cons: - Some may find the scent too strong for their preference - May not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of musk and aromatic freshness, aligning with consumer preferences for masculine scents.	Hindu Business Line, Financial Express
Brand Strength	20	10	Strong brand recognition and loyalty in the men's grooming segment.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for traditional Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced within the premium segment, appealing to value-conscious consumers.	Business Today, CNBC TV18
Competition	10	6	Faces moderate competition from other established after-shave lotion brands in the market.	The Economic Times, Business Insider
Use-case Advantage	5	5	Provides a cooling and refreshing effect post-shave, enhancing the grooming experience.	India Today, The Tribune
Final Market Score	100	66/100 (3.30/5)	Old Spice ASL Atomised After Shave Lotion Musk is well-positioned in the Indian market with its unique scent and competitive pricing.

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