Olay Cream Regenerist Super Collagen Peptides Moisturizer For Firmer Lifted Skin Visibly Reduces 5 Signs Of Ageing Luxuriously Soft Texture All Skin Types Including Sensitive Skin 45Gm

The Olay Cream Regenerist Super Collagen Peptides Moisturizer is a targeted skincare product designed to provide firmer, lifted skin while reducing visible signs of aging. Its luxurious soft texture makes it suitable for all skin types, including sensitive skin.
Key Features: - Contains collagen peptides to help improve skin elasticity and firmness - Visibly reduces 5 signs of aging, including fine lines, wrinkles, and sagging skin - Lightweight formula absorbs quickly into the skin without feeling greasy - Dermatologist-tested and suitable for daily use
For whom: This moisturizer is ideal for individuals looking to combat the signs of aging and achieve firmer, lifted skin. It is suitable for all skin types, making it a versatile option for anyone looking to improve their skin's appearance.
Pros: - Provides targeted anti-aging benefits - Luxurious texture feels indulgent on the skin - Suitable for sensitive skin - Helps improve skin firmness and elasticity
Cons: - May be expensive compared to other moisturizers on the market - Some users may experience sensitivity to the collagen peptides - Packaging may not be travel-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a range of benefits suitable for all skin types, meeting diverse consumer needs.	Vogue
Brand Strength	20	18	Olay is a well-established and trusted brand in the skincare segment in India.	Brand Equity
Category Momentum	20	15	Growing demand for anti-ageing skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium skincare products in India.	Beauty Insider
Competition	10	8	Facing competition from other established anti-ageing skincare brands in India.	Cosmopolitan
Use-case Advantage	5	5	Addresses multiple signs of ageing, providing a comprehensive skincare solution.	Elle
Final Market Score	100	76/100 (3.80/5)	Olay Cream Regenerist Super Collagen Peptides Moisturizer is a strong contender in the Indian anti-ageing skincare market.

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