O3 ALPHA MEN Acno D TAN Scrub With Hyaluronic Mint 50g Detan Scrub for TAN removal Fights Blackheads Detoxifies Skin

- This O3 Alpha Men Acno D Tan Scrub is specifically designed for men to help remove tan, fight blackheads, and detoxify the skin.

- Key features of this scrub include the use of hyaluronic acid and mint, which help to hydrate the skin while also providing a cooling sensation.

- This product is ideal for men who are looking to improve the appearance of their skin by removing tan, reducing blackheads, and detoxifying the skin.

- Pros of this scrub include its ability to effectively remove tan and blackheads, as well as its refreshing mint fragrance. However, some cons may include potential sensitivity to the mint ingredient for those with sensitive skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with key ingredients for tan removal and skin detoxification.	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from established and emerging brands in the skincare segment.	Beauty Insider
Use-case Advantage	5	5	Addresses specific skin concerns like tan removal and blackhead reduction effectively.	Elle India
Final Market Score	100	76/100 (3.80/5)	Innovative detan scrub with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—