Nutrova Whey Protein Isolate Dark Chocolate 1Kg Pack of 1 with 24g Protein Every 30g Scoop 5 5g BCAAs Protein Powder for Men Women with no Artificial Sweeteners or Added Sugars Easy to Digest

Key Features: - Each 30g scoop of Nutrova Whey Protein Isolate contains 24g of protein and 5g of BCAAs - Dark chocolate flavor for a delicious taste - No artificial sweeteners or added sugars - Easy to digest formula

For whom: - Men and women looking to increase their protein intake - Fitness enthusiasts and athletes wanting to support muscle recovery and growth

Pros: - High protein content for muscle support - Delicious dark chocolate flavor - Easy to digest formula - No artificial additives

Cons: - Some users may prefer a different flavor option - Slightly more expensive than other protein powders in the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, BCAAs, and no artificial sweeteners align with current consumer preferences for clean and effective supplements.	FSSAI
Brand Strength	20	18	Established brand with positive reputation in the health and fitness community.	HealthifyMe
Category Momentum	20	15	Growing demand for premium protein supplements in Indian market.	Mintel
Price Positioning	20	10	Priced at a premium compared to competitors, may limit mass market appeal.	Euromonitor
Competition	10	8	Facing competition from both established and emerging brands in the premium protein supplement segment.	Euromonitor, Mintel
Use-case Advantage	5	5	Tailored for both men and women, offering a versatile protein option for diverse consumer base.	HealthifyMe
Final Market Score	100	76/100 (3.80/5)	Strong product with premium positioning in a competitive market segment.

Factor	Rating (out of 5)	Notes
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