Nutrela Green Plant protein Powder 500g Chocolate Brown Rice Pea with Multivitamins Minerals

Nutrela Green Plant protein Powder is a plant-based protein supplement that is made with a blend of chocolate brown rice and pea protein, enriched with multivitamins and minerals. It is a convenient and easy way to add more protein to your diet, especially for those following a vegetarian or vegan lifestyle.

Key Features: - Made with a blend of chocolate brown rice and pea protein - Enriched with multivitamins and minerals - Plant-based protein source - Suitable for vegetarians and vegans

For whom: - Vegetarians and vegans looking to increase their protein intake - Athletes and fitness enthusiasts who need a convenient protein source - Anyone looking to add more plant-based protein to their diet

Pros: - Plant-based protein source - Enriched with multivitamins and minerals - Convenient and easy to use - Chocolate flavor adds a tasty touch

Cons: - May not be suitable for those with allergies to rice or peas - Some users may find the taste too sweet or artificial

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Chocolate flavor and added multivitamins appeal to health-conscious Indian consumers.	Nielsen
Brand Strength	20	10	Nutrela is a well-established brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for plant-based protein products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from both established and emerging brands in the plant-based protein segment.	IRI
Use-case Advantage	5	5	Versatile product suitable for various dietary needs and preferences.	Kantar
Final Market Score	100	66/100 (3.30/5)	Nutrela Green Plant protein Powder 500g Chocolate Brown Rice Pea with Multivitamins Minerals is well-positioned in the growing Indian plant-based protein market.

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