Nat Habit Neem Basil Butter Soap Cold Processed Ayurvedic Soap with Neem Actives Antibacterial Herbal Soaps for Bath Anti Inflammatory Handmade Neem Soap Bar Essential Oils for Body Acne 125g x 2

Key Features:
- Cold processed Ayurvedic soap made with neem actives and basil
- Antibacterial and anti-inflammatory properties
- Handmade with essential oils
- Helps with body acne
- Each bar weighs 125g x 2


For whom:
- Those looking for natural and Ayurvedic skincare solutions
- Individuals with acne-prone skin
- People who prefer handmade and chemical-free soaps


Pros:
- Effective in fighting against bacteria and inflammation
- Made with neem actives known for their healing properties
- Handmade with care using essential oils
- Helps with body acne


Cons:
- Some users may not enjoy the scent of neem and basil
- Bars may melt quickly if left in water

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique combination of neem, basil, and essential oils catering to anti-inflammatory and antibacterial needs.	India Today, The Hindu
Brand Strength	20	10	Established brand with loyal customer base in the beauty and wellness sector.	Vogue, Femina
Category Momentum	20	15	Growing demand for natural and ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced within the premium herbal soap segment in India.	Economic Times, Livemint
Competition	10	6	Facing moderate competition from other established ayurvedic soap brands in the market.	Hindustan Times, CNBC TV18
Use-case Advantage	5	5	Addresses specific skin concerns like acne with natural ingredients.	Times of India
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing Indian market for natural and ayurvedic skincare products.

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