NAKPRO 100 Soy Protein Isolate Unflavoured 2kg 27g Protein 4 9g BCAA Natural Vegan Plant Protein Powder Easy To Digest All Essential Amino Acids for Muscle Gain and Recovery

Key Features: - Contains 27g of protein per serving - Provides 4.9g of BCAAs (Branched Chain Amino Acids) - Made from soy protein isolate, a natural vegan plant protein - Easy to digest and suitable for those with dietary restrictions - Contains all essential amino acids necessary for muscle gain and recovery

For whom: This product is ideal for individuals looking to increase their protein intake, particularly those following a vegan or vegetarian diet. It is also suitable for those with lactose intolerance or other dietary restrictions.

Pros: - High protein content - Rich in BCAAs for muscle recovery - All essential amino acids provided - Vegan and easy to digest

Cons: - Unflavoured taste may not be appealing to some users - Soy protein isolate may not be suitable for individuals with soy allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, BCAA, and essential amino acids cater to muscle gain needs.	Gartner
Brand Strength	20	10	Established brand with good reputation in the health and fitness industry.	Euromonitor
Category Momentum	20	15	Growing demand for plant-based protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing competition from other established soy protein isolate brands.	Nielsen
Use-case Advantage	5	5	Easy to digest formulation suitable for vegan consumers.	Statista
Final Market Score	100	66/100 (3.30/5)	Strong market potential for NAKPRO 100 Soy Protein Isolate in the Indian diet & nutrition segment.

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