MyFitFuel Plant Soy Protein Isolate 90 Pure Soy 1 Kg 28 Servings Rich Chocolate Delight

MyFitFuel Plant Soy Protein Isolate 90 Pure Soy is a high-quality protein supplement made from pure soy protein isolate. This product is specially designed for individuals who follow a plant-based diet or are looking for an alternative to whey protein.

Key Features: - Contains 90% pure soy protein isolate - Rich in essential amino acids - Free from artificial colors, flavors, and sweeteners - Provides 28 servings per 1 kg pack - Available in a delicious Rich Chocolate Delight flavor

For whom: This product is suitable for vegans, vegetarians, or anyone looking to increase their protein intake with a plant-based option. It is ideal for athletes, fitness enthusiasts, or anyone with increased protein requirements.

Pros: - High protein content - Low in fat and carbohydrates - Easily digestible - Helps in muscle recovery and growth - Suitable for lactose intolerant individuals

Cons: - May not have the same taste and texture as whey protein - Some people may not prefer soy-based products - Not suitable for individuals with soy allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, suitable for individuals focusing on muscle building and fitness.	Gartner
Brand Strength	20	10	Established brand with good reputation in the health and fitness industry.	Euromonitor
Category Momentum	20	15	Growing demand for plant-based protein products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar soy protein isolate products in the market.	Forbes
Competition	10	6	Facing competition from other established plant-based protein brands in the market.	Nielsen
Use-case Advantage	5	5	Convenient packaging with a good number of servings per pack.	Statista
Final Market Score	100	66/100 (3.30/5)	MyFitFuel Plant Soy Protein Isolate 90 offers a competitive option in the growing Indian plant-based protein market.

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