Minimalist 11 Glycolic acid Tranexamic acid AHA BHA Body Exfoliator Gently Exfoliates Body Brightens Smoothens Skin Reduces Back Acne Keratosis Pillaris For Men Women 60 ml

The Minimalist 11 Glycolic Acid Tranexamic Acid AHA BHA Body Exfoliator is a powerful exfoliating treatment designed to gently remove dead skin cells, brighten and smoothen the skin, and reduce back acne and keratosis pilaris.

Key features of this exfoliator include the use of glycolic acid, tranexamic acid, AHA, and BHA, which work together to effectively exfoliate the skin and improve its overall texture and appearance.

This product is suitable for both men and women who are looking to improve the condition of their skin by exfoliating and brightening their body's skin tone.

Pros: Effectively exfoliates the skin, brightens and smoothes the skin, and reduces back acne and keratosis pilaris. Cons: May cause irritation for those with sensitive skin, may need to be used consistently for best results.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of acids for effective exfoliation.	Vogue
Brand Strength	20	10	Established brand with loyal customer base.	Brandwatch
Category Momentum	20	15	Growing demand for body exfoliators in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	RetailToday
Competition	10	6	Facing competition from other established body exfoliator brands.	Cosmopolitan
Use-case Advantage	5	5	Addresses common skin issues like back acne and keratosis pilaris.	Elle
Final Market Score	100	66/100 (3.30/5)	Competitively priced body exfoliator with unique acid blend for common skin issues.

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