Milky Mist Greek Yogurt 7 g Protein 100 Natural Low Fat Probiotic Rich Creamy Delicious 100 g

About Product: Milky Mist Greek Yogurt is a nutritious and delicious yogurt packed with 7 grams of protein. It is made from 100% natural ingredients and is low in fat, making it a healthy choice for those looking to improve their diet.

Key Features: - High protein content - 100% natural ingredients - Low fat - Probiotic rich - Creamy and delicious taste

For whom: Milky Mist Greek Yogurt is perfect for anyone looking to boost their protein intake in a healthy and delicious way. It is ideal for fitness enthusiasts, health-conscious individuals, and those looking for a tasty snack or breakfast option.

Pros: - High protein content - Natural ingredients - Low fat - Probiotic benefits - Creamy and delicious taste Cons: - May not be suitable for those with lactose intolerance - Limited flavor options compared to other yogurt brands

Overall, Milky Mist Greek Yogurt is a great choice for those seeking a nutritious and tasty yogurt option that is packed with protein and natural ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein, natural, low fat, probiotic-rich, and delicious - aligns with current consumer preferences.	Nielsen
Brand Strength	20	15	Established brand with good reputation for quality dairy products.	Brand Equity
Category Momentum	20	10	Growing demand for healthy dairy products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar Greek yogurt products in the market.	Retail360
Competition	10	6	Facing competition from other established Greek yogurt brands in the market.	Grocery Today
Use-case Advantage	5	5	Versatile product suitable for various consumption occasions.	Grocery Times
Final Market Score	100	66/100 (3.30/5)	Milky Mist Greek Yogurt is well-positioned in the Indian market with its healthy, delicious, and competitively priced offering.

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