Miduty Liposomal Vitamin C Supplement Bioavailability Antioxidant Vitamin Skin Rejuvenation Immunity Booster Body Detoxification Zeal Technology 90 Capsules

Key Features: - Liposomal technology for enhanced bioavailability - Powerful antioxidant properties to fight free radicals - Supports skin rejuvenation and overall health - Boosts immunity and aids in detoxification

For whom: - Individuals looking to improve their overall health and immunity - Those seeking a natural way to support skin health and rejuvenation - People interested in boosting their antioxidant intake for overall wellness

Pros: - Enhanced bioavailability through liposomal technology - Supports a healthy immune system and detoxification - Helps to improve skin health and rejuvenation Cons: - May be expensive compared to traditional Vitamin C supplements

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High bioavailability and skin rejuvenation features align with current consumer preferences.	Livemint, Financial Express
Brand Strength	20	10	Established brand with a reputation for quality supplements.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for immunity-boosting supplements in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition from established and new entrants in the segment.	Business Standard, The Economic Times
Use-case Advantage	5	5	Addresses multiple health needs in one product, appealing to busy consumers.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Well-positioned liposomal Vitamin C supplement with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—