Mannlich De Tan Detox Body Wash 300 ml 2 Kojic Acid Body Wash for Pigmentation Tan Removal Deep Cleansing Brightening with Multivitamin Helps Improve Skin Appearance Hydrates Nourishes Suitable for All Skin Types Paraben SLS Free

About Product: Mannlich De Tan Detox Body Wash is a 300 ml body wash that contains 2% Kojic Acid, known for its skin brightening properties. It is specially formulated to help remove tan and pigmentation, while deeply cleansing and hydrating the skin.

Key Features: - Contains Kojic Acid for brightening - Deep cleansing formula - Helps remove tan and pigmentation - Improves skin appearance - Hydrates and nourishes the skin - Suitable for all skin types - Paraben and SLS free

For whom: This body wash is suitable for anyone looking to improve their skin's appearance, remove tan and pigmentation, and deeply cleanse and hydrate their skin. It is suitable for all skin types, including sensitive skin.

Pros: - Effective in removing tan and pigmentation - Deeply cleanses and hydrates the skin - Improves skin appearance - Suitable for all skin types - Paraben and SLS free

Cons: - May not work for extremely stubborn pigmentation - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like Kojic Acid for pigmentation removal, suitable for all skin types.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in skincare sector.	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing moderate competition from other brands offering similar benefits.	Kline
Use-case Advantage	5	3	Addresses specific skin issues like pigmentation and tan removal effectively.	SpaChina
Final Market Score	100	76/100 (3.80/5)	Competitively positioned skincare product with strong brand and feature fit.

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