Mannlich 2 Salicylic Acid Body Acne Wash for Men 300 ml Bacne Clear Body Wash Men Shower Gel 3 Niacinamide Prevents Body Acne Exfoliates Nourishes Skin Suitable for All Skin Types Paraben SLS Free

Key Features: - Contains 2% salicylic acid to effectively target body acne - Enriched with niacinamide to prevent future breakouts - Exfoliates and nourishes the skin for a healthier appearance - Suitable for all skin types, including sensitive skin - Free of parabens and SLS for a gentle, non-irritating formula

For whom: This body wash is specifically formulated for men who struggle with body acne, including bacne. It is suitable for all skin types and is gentle enough for sensitive skin.

Pros: - Effectively targets and treats body acne - Prevents future breakouts with niacinamide - Gentle and suitable for all skin types - Free of harsh chemicals like parabens and SLS

Cons: - May take some time to see results - Strong scent may not be appealing to all users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid and niacinamide are highly sought-after ingredients for acne treatment in India.	GfK
Brand Strength	20	10	Established brand with a loyal customer base in the skincare industry.	Euromonitor
Category Momentum	20	15	Growing demand for men's skincare products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body acne wash products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other body acne wash products targeting men in India.	IRI
Use-case Advantage	5	5	Addresses specific body acne concerns for men, catering to a niche market segment.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong product positioning with competitive pricing in the growing men's skincare segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—