Mamaearth Rice Water Dewy Active Serum with 10 Niacinamide Rice Water Hyaluronic Acid 50 ml For Glass Skin Gives Dewy Finish Brightens Skin Suits All Skin Types

This serum by Mamaearth is formulated with rice water, niacinamide, and hyaluronic acid to give your skin a dewy finish and brighten your complexion. It contains 10% niacinamide, which helps in reducing the appearance of pores and evening out skin tone.

Key Features:
- Formulated with rice water, niacinamide, and hyaluronic acid
- Gives a dewy finish and brightens the skin
- Contains 10% niacinamide to reduce the appearance of pores
- Suitable for all skin types

For those looking to achieve glass skin or to brighten their complexion, this serum is a great option. It is suitable for all skin types and can help improve the overall appearance and texture of your skin.

Pros:
- Contains powerful ingredients like niacinamide and hyaluronic acid
- Gives a dewy finish and brightens the skin
- Suitable for all skin types

Cons:
- Some users may prefer a different texture or consistency
- Results may vary depending on individual skin concerns

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Key ingredients like Niacinamide and Hyaluronic Acid align with current skincare trends	Euromonitor
Brand Strength	20	18	Mamaearth is a well-known brand with a strong presence in the Indian market	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	8	Facing competition from other brands offering similar serums with natural ingredients	Nielsen
Use-case Advantage	5	5	Addresses the need for glass skin and brightening, appealing to a wide range of consumers	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong product positioned well in the growing natural skincare segment in India.

Factor	Rating (out of 5)	Notes
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