Mamaearth Cocoa Rich Moisturizing Body Lotion with Cocoa Butter VitaminE for Deep 48H Moisturization 400ml For Very Dry Skin 7in1 Total Care Benefits 100 Natural Butter Non Greasy Smooth Skin

Key Features: - Contains cocoa butter and Vitamin E for deep moisturization - Provides 48 hours of hydration - Suitable for very dry skin - Offers 7-in-1 total care benefits - Made with 100% natural ingredients - Non-greasy formula leaves skin smooth

For whom: This body lotion is ideal for those with very dry skin who are looking for intense hydration and nourishment. It is suitable for all ages and genders.

Pros: - Long-lasting hydration - Nourishing ingredients like cocoa butter and Vitamin E - Non-greasy formula - Provides total care benefits for the skin

Cons: - May not be suitable for those with oily skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich cocoa butter and Vitamin E formulation aligns with consumer preferences for deep moisturization	Nielsen
Brand Strength	20	10	Established brand with strong presence in skincare segment	Euromonitor
Category Momentum	20	15	Growing demand for natural body care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market	GfK
Competition	10	6	Facing moderate competition from other established natural body lotion brands	IRI
Use-case Advantage	5	5	Offers 7in1 total care benefits catering to very dry skin needs	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural body lotion with strong brand and competitive pricing

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—