Lotus Herbals Safe Sun Kids Soft Touch Sunscreen SPF 40 PA Waterproof Sweatproof Preservative Free Anti Pollution All Skin Types 80g

Lotus Herbals Safe Sun Kids Soft Touch Sunscreen is a specially formulated sunscreen for children with SPF 40 PA protection. It is waterproof, sweatproof, preservative-free, and offers protection against pollution.
Key Features: - SPF 40 PA protection - Waterproof and sweatproof - Preservative-free - Anti-pollution properties - Suitable for all skin types - 80g packaging
For whom: This sunscreen is ideal for children who need high protection against the sun and pollution. Its gentle formula is suitable for all skin types, making it safe for kids to use.
Pros: - High sun protection with SPF 40 PA - Waterproof and sweatproof for long-lasting protection - Preservative-free formula reduces the risk of irritation - Anti-pollution properties help shield skin from environmental damage
Cons: - May need to be reapplied after swimming or excessive sweating to maintain effectiveness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 40, PA, Waterproof, Sweatproof, Preservative Free, Anti Pollution suitable for all skin types.	GfK
Brand Strength	20	15	Lotus Herbals is a trusted brand known for natural products.	Euromonitor
Category Momentum	20	10	Growing demand for safe and effective sunscreens for kids.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing competition from other established kid-friendly sunscreen brands.	IRI
Use-case Advantage	5	5	Specifically designed for kids providing high protection and skin-friendly features.	Kantar
Final Market Score	100	66/100 (3.30/5)	Lotus Herbals Safe Sun Kids Soft Touch Sunscreen SPF 40 PA Waterproof Sweatproof is a strong contender in the kid's sunscreen segment.

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