Little Joys Nutrimix Nutrition Powder Refill Pouch 350g 2 6 Years Chocolate Flavour

About Product: Little Joys Nutrimix Nutrition Powder is a specially formulated health drink for kids aged between 2 to 6 years. It is packed with essential vitamins and minerals to support the overall growth and development of children.

Key Features: - Contains a blend of nutrients like calcium, iron, vitamin D, and protein - Chocolate flavor that kids love - Easy to prepare by mixing with milk or water - Comes in a convenient refill pouch packaging

For whom: This product is designed for children between the ages of 2 to 6 years who may have a poor appetite or need additional nutrition to meet their daily requirements. It can help in filling the nutritional gaps in their diet and support their growth and immunity.

Pros: - Rich in essential nutrients - Delicious chocolate flavor that kids enjoy - Easy to prepare and convenient packaging

Cons: - May not be suitable for children with allergies to specific ingredients - Some children may not like the taste or flavor

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Nutrient-rich formulation suitable for children aged 2-6	Euromonitor
Brand Strength	20	15	Established brand with positive consumer perception	Nielsen
Category Momentum	20	10	Growing demand for child nutrition products in Indian market	Mintel
Price Positioning	20	10	Competitively priced within the child nutrition segment	GfK
Competition	10	6	Facing moderate competition from similar child nutrition products	IRI
Use-case Advantage	5	5	Convenient packaging for easy consumption by young children	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned child nutrition powder with competitive pricing

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