Listerine Cool Mint Bottle 80ml Mouthwash

- About Product Listerine Cool Mint Mouthwash is a refreshing mouthwash that effectively kills germs and bacteria in the mouth, leaving your breath fresh and your gums healthy.

- Key Features This mouthwash contains essential oils that provide long-lasting freshness and protection against bad breath. It also helps prevent plaque and gingivitis, promoting overall oral health.

- For whom This mouthwash is suitable for adults and children over 12 years old who want to maintain good oral hygiene and fresh breath.

- Pros & Cons Pros: Listerine Cool Mint Mouthwash is easy to use, has a pleasant taste, and provides lasting freshness throughout the day. It effectively fights bacteria and leaves your mouth feeling clean.

Cons: Some users may find the taste too intense, especially if they are sensitive to strong flavors. It may also cause a slight burning sensation for some individuals.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable size and formulation for Indian consumers' needs.	Retail360
Brand Strength	20	10	Strong brand recognition and trust in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the mouthwash segment in India.	AC Nielsen
Competition	10	6	Facing moderate competition from local and international mouthwash brands.	MarketWatch
Use-case Advantage	5	5	Provides long-lasting freshness and oral hygiene benefits.	Retail Today
Final Market Score	100	66/100 (3.30/5)	Listerine Cool Mint 80ml Mouthwash holds a strong position in the competitive Indian oral care market.

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