LB RAY Cooking Spray Olive Oil Low Calorie 100 Oil Spray No Gases Emulsifiers and Water 200 ml Pack of 1

LB RAY Cooking Spray Olive Oil is a low-calorie cooking spray made with 100% olive oil. It is free from gases, emulsifiers, and water, making it a pure and healthy option for cooking.
Key Features: - Made with 100% olive oil - Low-calorie option - No added gases, emulsifiers, or water - Convenient spray format for easy application - 200 ml pack size, perfect for everyday use
For whom: This cooking spray is suitable for anyone looking to reduce their calorie intake while still enjoying the benefits of olive oil in their cooking. It is a great option for health-conscious individuals who want to make healthier choices in the kitchen.
Pros: - Low in calories - Made with 100% olive oil - No added gases, emulsifiers, or water - Convenient spray format for easy application
Cons: - Some may find the spray format less convenient than traditional cooking oil bottles - The bottle size may be too small for those who use a lot of cooking oil regularly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique selling proposition of low-calorie, no gases, emulsifiers, and water content aligns with current consumer preferences for healthier cooking options.	AC Nielsen
Brand Strength	20	15	Established brand with a reputation for quality and innovation in the cooking oil segment.	Brand Equity
Category Momentum	20	10	Growing demand for health-conscious cooking alternatives in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the olive oil spray category.	Retail360
Competition	10	6	Facing moderate competition from other olive oil spray brands, but unique features provide a competitive edge.	Grocer's Digest
Use-case Advantage	5	5	Convenient spray format offers ease of use and portion control for health-conscious consumers.	Grocery Times
Final Market Score	100	66/100 (3.30/5)	LB RAY Cooking Spray Olive Oil is well-positioned in the Indian market due to its unique health-focused features and competitive pricing.

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