La Shield Kids Sunscreen Gel SPF 50 PA 100 Mineral Sunscreen For kids above 2 years age Enriched with Vitamin E Hyaluronic Acid Suitable for Sensitive skin 4 hour water resistant Fragrance free

About Product: La Shield Kids Sunscreen Gel SPF 50 PA+++ is a mineral sunscreen specially designed for kids above 2 years of age. It is formulated with Vitamin E and Hyaluronic Acid to provide effective protection from harmful UV rays.

Key Features: - SPF 50 and PA+++ for broad-spectrum protection - Enriched with Vitamin E and Hyaluronic Acid - Suitable for sensitive skin - 4-hour water resistance - Fragrance-free formula

For whom: This sunscreen gel is ideal for parents looking for a safe and effective sun protection for their kids above 2 years of age. Its gentle formulation makes it suitable for children with sensitive skin.

Pros: - Mineral sunscreen formula - Enriched with Vitamin E and Hyaluronic Acid for skin nourishment - High SPF and PA rating for superior sun protection - Water-resistant for up to 4 hours - Fragrance-free, making it suitable for sensitive skin

Cons: - Slightly thicker consistency compared to chemical sunscreens - May leave a slight white cast on the skin due to mineral ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers high SPF, mineral-based, fragrance-free suitable for sensitive skin	Dermatologist Times, SkinCareIndia
Brand Strength	20	10	Established brand with reputation for quality and safety	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for child-specific skincare products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium kids' sunscreens	Retail360, PriceWatch
Competition	10	6	Facing competition from established and emerging brands in the kids' sunscreen segment	MarketInsights, RetailToday
Use-case Advantage	5	5	Long-lasting water resistance ideal for active kids	ParentingToday
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing Indian market for premium kids' sunscreen products.

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