Koparo Organic Dishwash Liquid 2 Litres Lime And Basil Fragrance Natural Plant Based Eco Friendly Removes Tough Grease Soft on Hands Baby Pet Safe

About Product: Koparo Organic Dishwash Liquid is a natural plant-based eco-friendly solution for cleaning dishes. It comes in a 2 litres bottle with a refreshing Lime and Basil fragrance.

Key Features: This dishwash liquid is tough on grease and grime, yet gentle on the hands. It is safe to use around babies and pets, making it a versatile and family-friendly option.

For whom: This product is ideal for households looking for a safer and more sustainable alternative to traditional dishwashing liquids. It is perfect for those who prioritize eco-friendly and non-toxic cleaning solutions.

Pros: - Natural plant-based ingredients - Eco-friendly and biodegradable - Safe for hands, babies, and pets - Removes tough grease effectively - Refreshing Lime and Basil fragrance

Cons: - Some users may find the price point higher compared to conventional dishwashing liquids. - The fragrance may not appeal to everyone.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size, natural ingredients, and safe for babies and pets align well with market preferences.	Livemint, Business Today
Brand Strength	20	18	Established brand with a focus on organic and safe products.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for eco-friendly household products in Indian market.	Mint, Business Standard
Price Positioning	20	14	Competitively priced compared to similar organic dishwash liquids in the market.	CNBC TV18, Moneycontrol
Competition	10	6	Facing competition from established and emerging brands in the organic dishwash liquid segment.	The Times of India, Business Standard
Use-case Advantage	5	3	Versatile product suitable for households with babies and pets.	The Financial Express
Final Market Score	100	76/100 (3.80/5)	Koparo Organic Dishwash Liquid 2 Litres positioned well in the growing Indian eco-friendly household products market.

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