Kleenest 5-Litre Natural Eco-Friendly Floor Cleaner - Tropical Breeze Scent - Removes 99.9% of Germs - Plant-Based, Non-Toxic, Kid-Safe, Pet-Friendly - For Tile, Marble, Granite, and Wood Floors

This Kleenest 5 Litre Natural Eco friendly Floor Cleaner Tropical Breeze is a plant-based, non-toxic solution that effectively removes 99.9% of germs from all types of floors including tile, marble, granite, and wooden surfaces.

Key Features: - Made from natural ingredients - Eco-friendly and safe for kids and pets - Removes 99.9% of germs - Suitable for all types of floors - Tropical Breeze scent leaves a refreshing aroma

For whom: This floor cleaner is perfect for environmentally conscious individuals who want to keep their homes clean and germ-free without exposing their families or pets to harmful chemicals.

Pros: - Environmentally friendly - Safe for kids and pets - Effective at removing germs - Versatile for use on different types of floors

Cons: - May require more effort to remove tough stains - Scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of features suitable for various floor types, meeting diverse consumer needs.	Livemint, NDTV
Brand Strength	20	10	Established brand with positive reputation for quality and safety.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for eco-friendly home cleaning products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar eco-friendly floor cleaners in the market.	Business Today, Moneycontrol
Competition	10	6	Facing moderate competition from other eco-friendly floor cleaners with similar claims in the market.	Financial Express, CNBC TV18
Use-case Advantage	5	5	Provides effective germ removal while being safe for kids and pets, catering to family households.	India Today, The Tribune
Final Market Score	100	66/100 (3.30/5)	Strong contender in the growing eco-friendly floor cleaner segment in India.

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