Kiwi Instant Polish Black Leather 75ml

About Product: Kiwi Instant Polish Black Leather is a convenient and easy way to keep your black leather shoes looking sharp and polished. The formula is specially designed to nourish, protect, and shine leather in just one easy step.

Key Features: - Provides instant shine on black leather shoes - Nourishes and protects leather - Easy to apply with built-in sponge applicator - Suitable for all types of black leather footwear

For whom: This product is perfect for anyone looking to quickly and easily touch up their black leather shoes. It is especially great for busy individuals who want to maintain a polished appearance without spending a lot of time on shoe care.

Pros: - Convenient and easy to use - Provides instant shine - Nourishes and protects leather - Can be used on all types of black leather footwear

Cons: - May not be as long-lasting as traditional polish - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers quick and effective leather polishing suitable for Indian consumers.	Livemint, Financial Express
Brand Strength	20	10	Established brand with loyal customer base in the leather care segment.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for traditional Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition from other established leather care brands.	Business Standard, The Economic Times
Use-case Advantage	5	5	Convenient size and easy application for regular leather maintenance.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Kiwi Instant Polish Black Leather 75ml holds a strong position in the Indian market for leather care products.

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