KEYA SETH AROMATHERAPY Umbrella Sunscreen Powder SPF 50 with PA UV Protection, Sweat Resistant Formula, Micronized Zinc Oxide for Oily Skin - 50g

About Product: KEYA SETH AROMATHERAPY Umbrella Sunscreen Powder SPF 50 is a revolutionary product that provides effective sun protection while maintaining a matte finish on the skin. This powder sunscreen is specially formulated for oily skin, making it ideal for those who struggle with shine and greasiness throughout the day.

Key Features: - SPF 50 with PA UV protection to shield the skin from harmful UVA and UVB rays - Sweat-resistant formula to keep the sunscreen in place even during outdoor activities - Micronized zinc oxide particles for lightweight coverage without clogging pores - Matte finish to control shine and oiliness throughout the day

For whom: This sunscreen powder is perfect for individuals with oily skin who are looking for a convenient and effective way to protect themselves from the sun's damaging rays. It is also ideal for those who prefer a matte finish in their skincare routine.

Pros: - High level of sun protection with SPF 50 and PA UV protection - Sweat-resistant formula ensures longevity during outdoor activities - Micronized zinc oxide provides lightweight coverage without clogging pores

Cons: - May not be suitable for those with dry or sensitive skin - Tends to be more expensive compared to traditional liquid sunscreens - Limited shade range may not be suitable for all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	SPF 50 with PA UV protection and sweat-resistant formula meets consumer needs.	GfK
Brand Strength	20	10	Keya Seth Aromatherapy is a recognized brand in the skincare segment.	Brandwatch
Category Momentum	20	15	Growing demand for sun protection products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	10	Facing moderate competition from other established sunscreen brands.	Nielsen
Use-case Advantage	5	5	Suitable for oily skin types, addressing a common concern in India.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned sunscreen powder with strong brand in a growing market.

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