Kettle Tonic Golden Bone Broth with Iron and Collagen for Joint Health and Fasting Recovery - Traditional Recipe, No Preservatives - Pack of 6

- The Kettle Tonic Golden Tonic Bone Broth is a rich and flavorful traditional bone broth that is perfect for those looking to improve joint health and promote fasting recovery.

- Key Features: - Made with high-quality collagen-rich ingredients - No preservatives added - Comes in a convenient pack of 6 individual servings

- For Whom: - Individuals looking to improve joint health - Those practicing fasting or intermittent fasting - Anyone looking for a convenient and nutritious on-the-go snack

- Pros: - Rich in collagen for joint health - No preservatives for a clean and natural product - Convenient packaging for easy storage and consumption

- Cons: - May not be suitable for individuals with allergies to collagen or bone broth - Limited availability in some locations - Higher price point compared to homemade bone broth

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of ingredients catering to joint health and fasting recovery needs.	Nielsen
Brand Strength	20	10	Established brand reputation in the health food market.	Euromonitor
Category Momentum	20	15	Growing demand for health and wellness products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Gartner
Competition	10	6	Facing moderate competition from other health tonics and supplements.	Forbes
Use-case Advantage	5	5	Addresses specific health concerns related to joint health and fasting recovery.	Statista
Final Market Score	100	66/100 (3.30/5)	Innovative product with strong market fit for health-conscious consumers in India.

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